ProfitPerShowThe basic formula
Show profit = Whatnot net earnings for that show, minus cost of goods (item costs plus any lot or case cost for the show).
On the Weekly Orders Report, Order Earnings already net out commission, payment processing, and seller-paid shipping (including giveaway shipping) from the item price. Then add tips, and subtract refunds and shipping charges that belong to the show. That is the “Whatnot net” number. Profit is that number minus what the merchandise cost you.
Whatnot describes Order Earnings this way: the sale price of a completed order, minus commission, payment processing, and any seller-paid shipping fees, including giveaway shipping. Source: Seller Weekly Orders Report, checked November 13, 2026.
A simple example
One Standard-tier “Other” show sells two items for $100 and $50, with $8 and $3 buyer shipping and no seller-paid shipping on those orders. You also ran one giveaway with $4.79 shipping. You later took a $10 refund on the $50 item and a $1 shipping adjustment. You received a $5 tip. The $100 item cost you $10, and you assign a $30 lot cost to the show.
- Order earnings on the two sales, after 8% commission and processing, plus the negative giveaway line, come to $127.94 before the tip, refund, and adjustment
- After +$5 tip, −$10 refund, and −$1 shipping charge, Whatnot net is $121.94
- Minus $10 item cost and $30 lot cost, show profit is $81.94
If you only looked at Whatnot earnings, the show would look $40 better than it really was.
Which report to trust
- Weekly Orders Report (Financials → Statements, weekly, Monday 6am UTC): exact fees per order. This is the report to keep.
- Show Report (Shipments → the show → Export Show Report): useful the night you go offline, but fees are estimates until the weekly report lands.
- Ledger export (Finances → Ledger): payouts to your bank, promotion spend, and other balance activity. Helpful for reconciling, not for per-show profit on its own.
- Seller Statements: Whatnot’s official period summary. Whatnot says statements, the 1099, and the ledger should be trusted over Seller Analytics when they disagree.
Costs that people miss
- Giveaways: prize cost plus shipping you pay. See the giveaway calculator.
- Free or capped shipping on paid orders: the portion you cover is a show cost.
- Breaks and lots: one case cost should be spread across the show’s sales, not ignored or dumped onto a single spot.
- Refunds that arrive later: they still belong to the original show if you want an honest track record.
- Label adjustments: Shipping Charges on the weekly report.
You can estimate a show in advance with the show profit calculator, then replace the estimate with report data. ProfitPerShow does that automatically when you upload the CSVs, and it can set aside a percentage of profit for quarterly taxes. That set-aside is a planning tool, not tax advice. For 1099-K context, see Whatnot 1099-K and taxes.